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Fashion Styles and Trends
Rich Black Cherry: This color is set to be a major trend in 2024, particularly highlighted in Sabato De Sarno's debut collection at Gucci. The hue is making its presence felt in various fashion campaigns and products.
Retro and Tartan Prints: Fall/Winter 2023-2024 will witness a resurgence of 50s vibes and tartan prints, suggesting a nostalgic yet fresh look in the fashion world.
Capri Pants: Marking their comeback, capri pants are predicted to be a significant trend on the spring 2024 runways, seen in collections from major and indie brands alike.
More 2024 Wellness Trends
Culinary Convenience: There's a growing demand for easy-prep meals and cooking hacks, driven by the popularity of quick recipes and food hacks on social media platforms like TikTok. Expect to see more kitchen tools, healthy meal kits, and ready-to-eat options that focus on health and convenience.
Plant-Based Simplified: The trend towards plant-based eating continues, with a shift towards simplicity and whole-food ingredients. Anticipate more products with shorter, veggie-forward ingredient labels, including dairy-free milk and plant-based proteins.
Self-Care Trhough 'Little Treats': This trend, popularized on TikTok, focuses on small, affordable indulgences, resonating especially with younger generations. Brands are supporting this trend with single-serving products that offer instant gratification.
Minimalist Mindset & Mind-Body Beauty: Expect a rise in simplified personal care products, with cleaner ingredients and science-backed benefits. This trend emphasizes an inside-out approach to beauty, including anti-aging foods and psychodermatology.
Conscious Caffeine: 'Clean caffeine' is on the rise, with beverages boosted with probiotics and medicinal mushrooms. The trend also includes innovative DIY coffee recipes and healthier coffee shop alternatives.
Women's Health Focus: There’s increasing attention on women's health across different life stages, with a rise in products supporting menstrual health, menopause, and hormone balance.
Health Tech Revolution: The era of health tech includes virtual fitness, telehealth, and AI-driven platforms, offering personalized wellness experiences and proactive health approaches from home.
Mainstream Mindfulness: Mindfulness practices are becoming more common, with an emphasis on workplace mindfulness, mindfulness-based workouts, and technology that facilitates these practices.
Restorative Sleep Health: There's a growing emphasis on sleep and recovery practices, with a focus on optimizing sleep habits through technology like sleep pods and trackers.
Wellness Trends
Holistic Well-Being: A continued focus on holistic approaches to health, encompassing physical, mental, and emotional wellness, is expected in 2024. This trend underscores the importance of a comprehensive view of health.
Simplified Plant-Based Eating: Following the trend of clean ingredients in 2023, 2024 is expected to emphasize simplicity in plant-based eating, with a focus on whole-food plant-based protein options and sustainable sourcing.
Foods With Benefits: The focus is on foods that improve gut health, cognitive function, and immune health. This trend underscores a more intentional approach to nutrition, with a surge in health-beneficial foods.
Innovative Fitness Routines: 2024 will likely see more creative and varied fitness routines, as people explore different activities and styles of exercise beyond traditional gym workouts.
Low-Intensity Exercise: A shift is seen towards low-impact workouts like yoga and Pilates, balancing out high-intensity exercises. This trend underscores the notion that fitness should be easy on the joints and more inclusive.
Strength Training for Longevity: Strength training is being recognized for its long-term health benefits, not just for fitness gains. This marks a shift from traditional aesthetic goals to a more holistic approach to well-being.